Synecdoche – Kenneth Burke, an American literary theorist describes it to be “part of the whole, whole for the part”.
Whilst cognizant of specific elements in interiors employed to generate a desired emotional response, we believe that all these should form part of a cohesive theme that permeates throughout the development. A story of a process, debated and iterated, that defines an experience into brand imagery – both visual and tactile, in some cases, even auditory and olfactory.
In Syndicated Architects, we design and collaborate to form part of the whole – a team dedicated to the successful delivery of a project.
#synecdoche #cohesiveinteriors #designthinking #storytelling
